“I don’t think that making a lure’s finish look exactly like a fish is a big deal to getting a strike or not. I think the movement of the lure is a more important component.” – Dr. Mike Allen, Fisheries Biologist, University of Florida.
Nowadays it’s difficult to tell a fishing lure from a baitfish. Lifelike is an understatement. Modern technology and enhanced creativity have exposed incredible fishing artistry and anglers worldwide stand in line to buy these exacting creations. There must be something to it – but I am not convinced.

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